Time schedule DADD



09.15 – Limousin 3

Welcome and Opening

Annemarie van Campen

09.30 – Limousin 3

Open key to your career

It’s not magic. It’s not luck. It’s not going to happen by itself, so what’s the secret sauce? Understanding what makes a career in open source grow, what choices are crucial, and what actions accelerate or damage your open source future are sometimes hard to grasp. Learning to position, expand and grow your personal brand in the open source world is what this session provides. Be ready for your next step in open source. Join me and you’ll be given a clear and easy to use plan for jump starting your open source career immediately.

Eric D. Schabell, Global Technology Evangelist and Portfolio Architect Director, Red Hat

10.15 – FOYER


10.20-10.50 – ROOM DEXTER 30

Rijkswaterstaat executes a role as designer of ICT and infrastructre for the main roads and waterways of the Netherlands and translates architecture in maintaining of functions and rules

Rijkswaterstaat performs the role of executing organization of the ministry of infrastructure and waterstaat: execution partner has consequences for the roles and agreements we can engage in, we run projects and perform building activities that were ordered by the ministry, stated in the networking vision statement that has an yearly renewal cycle, renewing pins and budgets. Rijkswaterstaat translates and executes according to the ordered portfolio. How do we organize architecture and innovation within these limitations. We spend 0,9 % of the euros in asset value on maintenance, we work together on many days with 250.000 partner workers. We serve 16.000.000 customers and answer their questions. How do we manage architecture in this complex world.

Roland Drijver, Rijkswaterstaat – sponsored session by Rijksoverheid


Parallel programme A1 – A2 – A3 – A4 – A5


A1. Engaged strategizing for architects

In complex problem solving, YOU don’t know best – together WE know best. This is a hands-on  session to have you experience the power of Liberating Structures for involving and engaging everyone in your strategy work as an architect. Expect it to be a short general introduction to Liberating Structures by little talk and a lot of experiencing. Focus is on showing  you the value and possibilities of developing sustainable and supported strategies with a whole group of smart people.

Maryse Meinen, Practical Agile NL


A2. Corporate Architecture Repositories: the good, the bad and the ugly

Many large organizations are setting up repositories for architectural models using tools like Sparx EA, BizzDesign and ARIS. Some of these repositories work well, others quickly develop quality issues or turn into write-only spaces. The speakers have been involved in several implementations of architecture repositories in large national and international organizations. They share their lessons learned and point out the dos and don’ts.

Michiel Perdeck, Wouter Paul Trienekens & Eltjo Poort, CGI


A3. The new Consumentenbond; how we make difficult decisions easy

Consumentenbond wants to reposition itself in the market. We like to offer a personalized mobile-first experience to a younger audience. Our approach changes: we become data driven and work through self-organizing teams. IT architecture changes as well; we take an Agile approach, but balance short term and long term requirements. The IT Architect discusses the first year of this new strategy.

Martin de Boer, Consumentenbond


A4. IT architecture: visualize, control, improve

Bol.com’s IT architecture consists of A LOT of applications (800+), managed by A LOT of teams (100+). Understanding this landscape from a functional and technical perspective at various levels of detail is becoming an ever growing challenge. With a combined team of architects and developers we’ve taken on this challenge and created a tool named ‘Software Parade’. It takes the deployment descriptors of our IT landscape to automatically visualize the as-is production landscape at various levels of detail. This tool provides valuable insights to not only architects and developers, but also to product owners and business analysts. It offers its users an ultra-hyperlinked world where they you jump from domain, to applications, to related applications, to the responsible team, etc. etc.
We would love to share with you how this tool helps us to evaluate and improve our architecture, and to be more in control of changes.

Kristel Nieuwenhuys & Roland Willems, Bol.com


A5. Business Objects play the critical role in Digital Enterprise Architecture

Today’s digital organization demands an enterprise architecture enabling to achieve competencies like data driven strategy, business outcome-driven, data management, data analytics, digitalization, AI and automation in which data play a critical role. Envizion introduces Business Object oriented Enterprise Modeling (BOEM) as a modeling approach and initiative to support digital organizations to achieve these competencies by identifying, formalizing and visualizing business concepts (objects) and their relationships. The result of BOEM is a right conceptual basis which aims at getting a grip on 1) business semantics; and 2) data landscape.

Patrick Derde &
Laleh Rafati, Envizion




Parallel programme B1 – B2 – B3 -B4 – B5


B1. Architecture in service of the Business

In 2013 BeFrank contracted Info Support to design and build an information system that would support realizing their business ambitions. Together we started a journey that would lead us through business growth, new products, changing laws, and even corporate mergers. We will show how we started with a classic on premise application but made our architecture adaptable using event driven architecture, micro services  and cloud technologies as time progressed.

Peter Jansen, Info Support
Joris Zomerdijk, BeFrank


B2. Creating Business Value With Smart System-Of-Systems

With the developments in ICT systems become smarter and integrated. Thus, a reshaping of the innovation and business strategies of enterprises is required. The integration of multiple, heterogeneous systems for creating additional business value leads to a so-called system-of-systems (SoS) that cross the boundaries of a single organization. In this talk, I will discuss the main trends related to SoS, its’ challenges, and its impact on the innovation and business strategy in practice.

Bedir Tekinerdogan, Wageningen University


B3. RijksZaak: platform for government service delivery

The holy grail of architects are generic solutions. But despite intentions, applications within the national government are often specific solutions for specific problems. This results in high maintainance costs, outdated technology and scarce knowledge. But the most severe consequence is lack of agility. At the same time the citizens expect high quality service delivery. To enable this, DICTU offers RijksZaak: a platform for government service delivery. It offers agility, stays up-to-date whilst delivering the essential component to support government service delivery.

Wim van der Lingen, Dienst ICT Uitvoering van het Ministerie van Economische Zaken en Klimaat


B4. The people pillar in digital strategy

You need vision to formulate a strategy but you are nowhere without the people in your organization contributing to and accepting your work. In our opinion succesful strategy formulation and implementation is a highly collaborative effort. We present the way we think about strategy formulation, implementation, dealing with legacy in systems, processes and old way thinking based on theory but above all the lessons learnt from our experiences in the past few years.

Jan-Willem Arnold, KNMI &
Corline Koolhaas, KNMI


B5. Making Digital Architecture at Emergency Rooms Comparable using an open EA Method

Currently there is no worldwide standard for digital architecture at emergency rooms, making it hard to review, audit or compare them. Using the open EA method Dragon1, including the intermediate results of the Phd/research of Mark Paauwe (prof. Erik Proper) on Architecture Principles and Visualizations, we were able to visualize the digital architecture (ie. concepts and principles) of emergency rooms of various hospitals worldwide, in a comparable way.

Mark Paauwe, Dragon1

12.40 – FOYER

Lunch Break

13.30 – Limousin 3

3 new key insights that urge you to rethink your data transformation journey

Disruptive challengers and invasive regulatory requests are forcing financial institutions to go all-in on managing data as a strategic asset. ABN AMRO doubled down on an audacious data journey to reinvent customer experience and building tomorrow’s data driven foundation.
Get inspired to:
• Reach a common understanding using a 3-lens model
• Connect to business value leveraging business design thinking
• Steer your change portfolio using an control center

He-Yu Hua,Vice President and Bram Nauts, Enterprise Data Advisor, ABN AMRO Bank


Parallel programme C1 – C2 – C3 – C4 – C5


C1. How Enterprise Architecture can be used to improve IT Decisions

IT Decisions are extremely important. IT projects or IT investments only start when a decision has been made to do so. But what is the quality of these decisions since we know that many IT-projects fail. In his recently finished PhD study Martin van den Berg researched how enterprise architecture can be used to improve IT decisions. In this session Martin will share insights from his PhD study that will help you to become a more successful enterprise architect.

Martin van den Berg, Vrije Universiteit Amsterdam


C2. Help, my team is autonomous

Modern product-led organizations require a radically different approach to architecture. At bol.com we believe teams should be able to make their own decisions with architecture in mind. We will tell you all about our pragmatic approach to architecture and how we position architects as informal leaders and silo busters who enable continuous innovation within the growing agile organization of bol.com with 100+ autonomous teams.

Elinor Bakker, Bol.com &
Marcel van Leeuwen, Bol.com


C3. The Agile Architect – From Myth to Legend

The role of the architect is changing. The world is going from waterfall and silos to agile and multi-disciplinary. Build to last becomes design for change. How can the architect continue being the technical conscience of ‘the business’? How can the architect stay relevant? How can the architect become agile? Is the agile architect a myth, concocted by today’s agile hype, or is it a being of legend?

Iwan Eising, Arc-E-Tect


C4. Software Architecture Design Decision Making for a Sustainability Impact

Organizations must design software solutions that are sustainable and enable sustainable development goals. To this aim, we advocate treating sustainability as a software quality property and defined a method that helps make sustainability-driven design decisions. It relies on defining decision maps, i.e. views framing the architecture design concerns around four sustainability dimensions – technical, economic, social and environmental sustainability. The talk will illustrate the power of decision maps and reflect on how to quantify the sustainability impact of related decisions.

Patricia Lago, Vrije Universiteit Amsterdam


C5. The balance between centralization and decentralization

Airfrance KLM is a complex multinational organization with many diverse domains. Our challenge is to maintain the mandate for key architectural decisions at the right level of centralization: a balance between transversal coherence and local optimization. We will share experiences and lessons learned.

Eric Valent, Air France-KLM
Eltjo Poort, CGI

15.00 – FOYER



Parallel programme D1 – D2 – D3 – D4 – D5


D1. The secret of successful government IT

The Swedish Local Government Debt Office began implementing its digital strategy two years ago. It had few modern practices in place. Now we consistently deliver value increments. The secret is ‘just enough’. Just enough Agile for continuous learning. Just enough architecture to manage risk and technical debt. Just enough DevOps to remove friction from deployment. We learnt to take small steps towards mature practice. Join us for a retrospective on what practices made us successful.

Thijmen de Gooijer, Swedish Local Government Debt Office


D2. MedMij – Architecting personal data management

MedMij (www.medmij.nl) is *the* scheme in the Netherlands for exchanging health data between citizens and health service providers. Born, and growing, amidst a diversity of ambitions, forces, business models, interests, and dependencies, its architecture (www.afsprakenstelsel.medmij.nl) provides rules of the game, ensuring trustworthiness and interoperability among participants, across and between aspects and layers, and oscillating between strategy and detail. Meet MedMij’s architecture, pick up key lessons, and play a role in shaping its future.

Paul Oude Luttighuis, Le Blanc Advies


D3. Embracing complexity: The updated role of enterprise architecture in the continuous pursuit of Electronic Medical Records alignment

This talk addresses the complex social dynamics behind aligning EMRs in hospitals, and the ways that architecture may effectively contribute to these dynamics. Insights are taken from three recent EMR implementations in Dutch hospitals, and the continued quest for alignment after their go-live. Anyone looking to efficaciously apply architecture while facing complexity may find this interesting, in healthcare or elsewhere.

Pien Walraven, Open University of the Netherlands


D4. How to fail – Make things small so that your organisation can learn

Make things small so that your organisation can learn
Two years ago we’ve started the Jumbo Tech Campus, our goal is to help Jumbo to become more of a Tech company. We like to tell our story on how we have built the Jumbo Tech Campus. On how we have organised ourselves (Architecture over Architects). How we built our culture (Participation over Governance) and how we changed our technology stack in such a way that all this is actually possible (covering more or less all the others statements in the DADD Manifesto). We will share some of our best-practices and also some of our failures and how we learned from it. Within Jumbo we say, ‘every day better’ and we like to share some insights on how we do that.

Anneke Keller, Jumbo Tech Campus & Gosse Reinsma, Jumbo Supermarkten


D5. Globalization 4.0: Shaping a Global Architecture in the Age of the Fourth Industrial Revolution

World Economic Forum (Weforum) describes the 4th industrial revolution as a fundamental change in the way we live, work and interact. The speed, scope and depth of that revolution forces us to think about how organizations add value in relation to a desired development of society. The Weforum calls for constructive cooperation on our future. In this session, Martijn Sasse and Gijs van Schouwenburg explore how digital architects can contribute to shaping a Global Architecture for that future.

Gijs van Schouwenburg &
Martijn Sasse, IVO Rechtspraak

16.15 – Limousin 3

The X factor of Customer Centricity

Over the past decades, focus on “experience” has grown dramatically. When considering products and services, emotions increasingly are the leading factor. Organizations have come to realize that, in an age where everything is available to everyone, customer centricity is key and experience has become the X factor. But the X factor is not only about the customer. An equal focus on Employee Experience (EX) will distinguish great companies from average ones. CX and EX are to go hand in glove for organizations to be successful and this requires a drastic cultural change, where leadership and organizational structure need a thorough make-over.

Nancy Rademaker, Professional Keynote Speaker & Partner, Nexxworks

17.00 – FOYER


18.15 / 18.30

Parallel programme
18.15-19.15: E1 – E3 – E5 – E6
18.30-19.15: E2 – E4 – E7 -E8


E1. The Reframing Game: using architecture to redesign and implement meaningful change

Many enterprises are guided by effectiveness and efficiency, demonstrated by performance indicators and control. Will it bring Strategy to Practice? Will it inspire people? Will that lead to Better Futures? We think not. Play with us the Reframing Game! Do an escaperoom with puzzles and obstacles towards a redesigned Operating Model. Reframe into a new Purpose and Value Model. Learn these new architectural ways to added, social and financial, value.
Note this session is from 18.15 to 19.15

Rijk van Vulpen, Trivento &
Marloes Sikkema, AMICA Innovatie


E3. Privacy Escape Room

Staying alive by leaving an explosive room within 60 minutes. Cryptic instructions, keys, codes, boxes and other props will guide the team step by step. Riddles about the General Data Protection Regulation (GDPR) must be unraveled as quickly as possible. But that can only be achieved by discovering hints, logical thinking and balancing between puzzling alone and working together. Afterwards we’ll look back at what we’ve done. So, an exciting activity combined with privacy awareness.
Note: This game is in Dutch and available for 9 persons max and this session is from 18.15 to 19.15

Nico Nijenhuis, Info Support


E5. Architect Yourself

“What happens if you apply your architecture expertise to design your own life?”
In this interactive and hands-on workshop we’ll discover how architectural methods and techniques, such as capability models, principles and portfolio management, relate to your own life. So, get ready to roll up your sleeves, do some SOLL-searching and architect your life! In this collaboration we mix the architecture expertise of Bvolve with Prototype You’s model for personal development, based on best practices from agile, lean startup and design thinking. You’ll leave with a concrete User Story for your upcoming increment. Of course everything must be testable and evaluated!
Note this session is from 18.15 to 19.15

Mark Kahmann, Bvolve
Wouter Smeets, Prototype You


E6. Associative cartography

The Digital Architecture Design Day 2019 (DADD) is a first edition and therefore, pathfinding is a topic for all participants. We invite you to draw up with us – by way of association – a fictive chart of your expectations, recognised or anticipated threats and/or opportunities. Together we travel from past to future. You and every interested visitor of this DADD, participating in our associative world.
Note this session is from 18.15 to 19.15

Chris de Vries, Platform voor Informatiebeveiliging &
Raymond Slot, Strategy Alliance


E2. Streaming Analytics – an overview of the concepts, architecture and technology of doing data science on real-time data

Streaming Analytics (or Fast Data) is becoming an increasingly popular subject in enterprises. A typical streaming analytics solution follows a ‘pipes and filters’ pattern that consists of three main steps: detecting patterns on raw event data (Complex Event Processing), evaluating the outcomes with the aid of business rules and machine learning algorithms, and deciding on the next action. At the core of this architecture is the execution of predictive models that operate on enormous amounts of never-ending data streams. In this talk, I’ll present an architecture for streaming analytics solutions that covers many use cases that follow this pattern: actionable insights, fraud detection, log parsing, traffic analysis, factory data, the IoT, and others. I’ll go through a few architecture challenges that will arise when dealing with streaming data, such as latency issues, windows and event time. Finally, I’ll discuss some technology options as possible implementations of the architecture.

Bas Geerdink, Aizonic


E4. Delivery architecture – Delivery engineering (a.k.a. DevOps) for a Worldwide Mobile ecosystem.

Researches inform more than 70% DevOps transformation fails. We learn from experience how to be part of this 30 % of succeeded transformations.
This is caused, usually, because companies are not accustomed to DevOps or Agile structure, Lean planning, new technologies, new ways of working, nor their implications.

Liquid Studio NL is transforming a global Mobile apps domain (including its backend and infra systems) into DevOps. The approach is focused on technology first, with a strong engagement with people, what some people call “pipeline driven organization”.
With the use of delivery metrics, insights, and Continuous Improvement mentality, the client is steadily adopting DevOps practices and delivery without impacting the delivery and creating value continuously.

Guillermo Martinez, Accenture


E7. Open Space

An “Open Space” is a great way to talk with new people about the topics you care about most and often brings new insights. There is no agenda up-front, the participants bring in, and decide on the topics to be discussed. During an Open Space, there are several parallel topics to be discussed, in short timeslots. So in essence, it is a mini-conference in itself. It is a productive and self-organizing way to share ideas and crack hard problems. So come to the Open Space to talk about the topics *you* care about!

Raimond Brookman, Info Support

Limousin 3

E8. House of Commons (Lagerhuis) debate at DADD

In this session we are going to debate the past, present and future of the world of architecture and design. Its an open space at which everyone can respond to statements by being “for” or “against”. We will prepare the statements for you, but feel free to contribute statements before the debate. Do you feel something is wrong with the current architecture and design world? Was it better in the past, or are we fully dependent on what the future will bring? Come contribute at the House of Commons debate at DADD! See you there!

Mats Ouborg, ABN AMRO N.V.



19.30 – LIMOUSIN 3


19.45 – Limousin 3

Is technology your master or your slave?

Rens van der Vorst knows why Smartphones are the New Smoking. He makes you laugh and then makes you think about your relationship with technology. Inspiring, confronting and confusing. From Jesus on Toast to Cockroach Mind Control. Rens van der Vorst leaves no opportunity unused to create a conscious approach to technology, which is perhaps the most important thing to learn in a world full of technology.

Rens van der Vorst, Head of IT Innovation, Fontys University and Technophilosopher